Skeptic Proof Copywriting Secrets By:Ben Settle

If you would like to learn one of those rare copywriting secrets that can help you sell more products and services almost every time, then this article is for you.

Listen, right now those who know how to write ads to skeptics have a huge advantage over those who don't.

By writing ads to skeptics, I mean engaging and persuading people who think you are LYING to them, are shaking their heads at everything they read, are looking for the teeniest excuse to zap your emails, and toss your sales letters or click away from your website.

Well, guess what?

A few years ago when I was writing an ad for a skeptical market, I learned something very interesting about this. Something that totally changed the way I wrote my ads.

Generally speaking, about 5% of a market buys everything and anything. These are the super **rabid** buyers. They want everything on your subject. And it takes very little effort to sell them.

Then, there is another ("secret") part of your market:

The 10%-20% who are extremely qualified prospects...but are SKEPTICAL.

They are anywhere from 2 - 4 times bigger than the rabid segment. BUT... they need to be persuaded. In other words, they aren't impressed with gurus or big names. They don't believe wild-haired claims. And they're suspicious of every single word we say.

What does all this mean, exactly?

Simply this:

There is a gigantic portion of skeptics in your market ripe for the picking. And if you know how to engage and persuade them... you can't help but make dramatically more sales.

Now obviously, each market is different. And it may not be exactly like this for everyone. But that was the "gist" of what I learned. And I have used that piece of knowledge to write ads that (more often than not) beat the ads I compete against.

Plus, let's face it:

In these ultra-skeptical times, the hyper buying segment is probably much smaller now. While the hyper skeptical segment is much bigger. Which is awesome news if you know how to sell to the skeptics.

Because it means you are about to kick some serious tail in your market.